Trace It: Memory Path Puzzle – Privacy Policy

Last updated: October 9, 2026

This Privacy Policy explains how Smile Apps Studio ("we," "our," or "us") handles information in connection with the Trace It: Memory Path Puzzle game for iPhone (the "App"). Smile Apps Studio, based in Bengaluru, India, is the data controller responsible for your personal data.

1. Summary

Your progress, stars, streaks, best scores, settings and Remove Ads status are stored only on your device. There is no account, and we don't collect or see your personal information. The free version shows ads from Google AdMob; Remove Ads turns off interstitial and app open ads. We do not sell your personal information.

2. Information Stored on Your Device

The App keeps the following on your device only. It is never sent to us:

  • Journey progress, stars and unlocked levels
  • Daily Challenge results and your streak
  • Endless Flow best scores
  • Sound, reminder and other settings
  • Whether you have bought Remove Ads

Deleting the App removes all of this data.

3. Features That Use Your Device or Apple Services

  • Daily reminder: after your first Daily Challenge, the App asks whether it may send a daily reminder. The reminder is scheduled on your device; you can turn it off in the App's Settings or in your device settings.
  • Game Center: if you are signed in to Game Center, your Endless Flow scores are submitted to Apple's Game Center leaderboard, where other players can see your Game Center nickname and score. Game Center is provided by Apple under Apple's Privacy Policy; we don't receive your Apple ID or Game Center details. Game Center is optional.
  • Sharing scores: Daily Challenge results are shared only when you choose to, through your device's share sheet.

4. Advertising

The App shows interstitial, rewarded and app open ads served by Google AdMob (Google LLC). To serve and measure ads, Google may collect:

  • Device identifiers, such as the advertising identifier (IDFA), if you allow it
  • Approximate location based on your IP address
  • Device information, such as model, operating system and language
  • Ad interactions, app interactions and diagnostic data

Where required by law (for example in the EEA, the UK and Switzerland), the App first shows Google's consent form so you can choose how your data is used for ads; ads are only loaded if your choices allow it. The App then asks for permission through Apple's App Tracking Transparency prompt. If you choose "Ask App Not to Track", your advertising identifier isn't used, ads are not personalized, and you can still play. Where the consent form applies, you can change your choice later in the App under Settings → Privacy Settings.

Rewarded ads are optional: you choose to watch one to get an Extra Look or to continue an Endless Flow run. Learn more in Google's Privacy Policy and in how Google uses information from sites or apps that use its services.

5. In-App Purchase

Remove Ads is a one-time purchase handled by Apple. We never receive your payment details. The App checks your purchase with the App Store to unlock it, and you can restore it on a new device from Settings → Restore Purchases.

6. Ratings

The App may occasionally show Apple's own rating prompt. Any rating or review you leave is handled by Apple, not by us.

7. Analytics and Crash Reporting

The App has no analytics or crash-reporting tools of its own.

8. Data We Collect Ourselves

None. If you email us, we use your email address only to reply.

9. Children

The App is not directed at children under 13, and we don't knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Your Choices

  • Tracking: iOS Settings → Privacy & Security → Tracking.
  • Ad consent: in the App, Settings → Privacy Settings (shown where required by law).
  • Ads: buy Remove Ads to turn off interstitial and app open ads.
  • Notifications: turn the daily reminder off in the App's Settings or in your device settings.
  • Game Center: sign out in iOS Settings → Game Center.
  • Your data: deleting the App removes all its data from your device.

11. Changes to This Policy

If we change this policy, we'll update this page and its "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy for Trace It: Memory Path Puzzle, please contact Smile Apps Studio at:

Email: hello@smileappsstudio.com